Big data is one of the most revolutionary products of the information age, presenting a whole new world of possibilities for information gathering, storing and sharing. Never before have...

As we discussed in a previous blog, a ‘grey zone’ now exists between the marketing and IT departments. The advent of ‘martech’ has seen CMOs become increasingly involved in IT buying decisions as...

Marketing’s newfound reliance on data and analytics has blurred the lines between the IT and marketing functions. Two departments that have previously had very little in common with each other have...

This year’s Harvey Nash Group/KPMG CIO Survey interviewed nearly 3,400 IT executives worldwide, and underscored IT’s rising importance in the enterprise. In fact, it revealed “an undeniable influence...