The digital explosion has forced CMOs and CIOs to work more closely together, but that doesn’t mean they work together well. Most CMOs see marketing as the natural leader of digital technology...
Going beyond IT: What's the CMO’s role in the digital transformation journey?
As we discussed in a previous blog, a ‘grey zone’ now exists between the marketing and IT departments. The advent of ‘martech’ has seen CMOs become increasingly involved in IT buying decisions as...
Tags big data, CIO, CMO, Digital Transformation, CIO Leadership, Cloud, customer experience, analytics, digital, digitally-enabled enterprise, Marketing, martech, mobile, SMAC
The battle for digital transformation leadership: Does the CMO stand a chance?
Marketing’s newfound reliance on data and analytics has blurred the lines between the IT and marketing functions. Two departments that have previously had very little in common with each other have...
Tags CIO, CMO, digital strategy, Digital Transformation, CEO, digital symmetry, IT function, IT leaders