As we become a more technological society, we’re also becoming a more creative society, because many of the routine tasks that used to take up a lot of time and effort have become automated and we...

Organisations that create exceptional customer experiences can set themselves apart from their competitors, and digital technologies are the best means of engaging with customers and providing them...

As we discussed in a previous blog, a ‘grey zone’ now exists between the marketing and IT departments. The advent of ‘martech’ has seen CMOs become increasingly involved in IT buying decisions as...