As we discussed in a previous blog, a ‘grey zone’ now exists between the marketing and IT departments. The advent of ‘martech’ has seen CMOs become increasingly involved in IT buying decisions as...
As we discussed in a previous blog, a ‘grey zone’ now exists between the marketing and IT departments. The advent of ‘martech’ has seen CMOs become increasingly involved in IT buying decisions as...
Tags big data, CIO, CMO, Digital Transformation, CIO Leadership, Cloud, customer experience, analytics, digital, digitally-enabled enterprise, Marketing, martech, mobile, SMAC