As we become a more technological society, we’re also becoming a more creative society, because many of the routine tasks that used to take up a lot of time and effort have become automated and we...
Why it’s customer first, technology second in digital transformation
Organisations that create exceptional customer experiences can set themselves apart from their competitors, and digital technologies are the best means of engaging with customers and providing them...
Tags Digital Transformation, CIO summit, customer experience, digitisation
Going beyond IT: What's the CMO’s role in the digital transformation journey?
As we discussed in a previous blog, a ‘grey zone’ now exists between the marketing and IT departments. The advent of ‘martech’ has seen CMOs become increasingly involved in IT buying decisions as...
Tags big data, CIO, CMO, Digital Transformation, CIO Leadership, Cloud, customer experience, analytics, digital, digitally-enabled enterprise, Marketing, martech, mobile, SMAC