The digital explosion has forced CMOs and CIOs to work more closely together, but that doesn’t mean they work together well. Most CMOs see marketing as the natural leader of digital technology...

As we discussed in a previous blog, a ‘grey zone’ now exists between the marketing and IT departments. The advent of ‘martech’ has seen CMOs become increasingly involved in IT buying decisions as...

Marketing’s newfound reliance on data and analytics has blurred the lines between the IT and marketing functions. Two departments that have previously had very little in common with each other have...