In part one of this blog we revealed some startling predictions from Gartner forecasting that the CMO will spend more on IT than the CIO by 2017. This got us thinking about why this might be the...

Gartner recently forecast that the CMO will spend more on IT than the CIO by 2017. This startling prediction is driven by a symptom that is already starting to emerge in 2013. The rise of “Shadow IT”...