The digital explosion has forced CMOs and CIOs to work more closely together, but that doesn’t mean they work together well. Most CMOs see marketing as the natural leader of digital technology...

The best way to manage digital at your organisation will depend on your individual situation. While no two companies are the same, they tend to follow one of four models: informal, centralised,...

In an era in which technology is ubiquitous and innovation takes place on every dimension, creativity has become more important than ever before. Times are changing, businesses are changing, and new...

Digital technologies are evolving at an unprecedented pace and will have a disruptive impact on enterprises. To be relevant in the future, companies need to have a vision of what the future is and...