The digital explosion has forced CMOs and CIOs to work more closely together, but that doesn’t mean they work together well. Most CMOs see marketing as the natural leader of digital technology...

The best way to manage digital at your organisation will depend on your individual situation. While no two companies are the same, they tend to follow one of four models: informal, centralised,...

As we become a more technological society, we’re also becoming a more creative society, because many of the routine tasks that used to take up a lot of time and effort have become automated and we...